How To Successfully Participate in Groups

How To Successfully Participate in Groups

Groups should be a very important part of your LinkedIn Marketing Plan. By using Groups the right way you can reach tens of thousands of potential customers easily. You just have to do it the right way! Be consistently active! As I said so many times: being active is key to your LinkedIn success, and this is especially true for Groups. Just by joining them you won’t achieve much. You have to be active and repeat it over and over again to gain visibility and authority. Find the right groups! To see results you need to find the right audience for your activities. Look for 3 things when you search for groups: keywords to find groups around the right topic, the number of members, to see the size of your potential audience, group activity level, to see whether it is a living and group. If these indicators look right, the selected group will probably work well for your goals. Be prepared, do your research! After you found and joined the right groups, take a look around and try to find out what resonates with members of that specific group: what kinds of content do they post; about what topics; what got liked and commented? Note these things and save it for later to always be prepared. Participation is key! Now that you know what kind of content you should post, start participating in the groups: comment and like other’s posts. Try keep comments relevant and valuable! post links to articles from others and to your own articles. Again, keep these relevant and don’t spam! Use Buzzsumo.com to find relevant...
30 Minutes To Success – Your Daily LinkedIn Activity Plan

30 Minutes To Success – Your Daily LinkedIn Activity Plan

Being active on LinkedIn is key to your success. You can have the biggest and best network of potential clients; if you don’t do anything to get their attention as often as possible, you won’t see results. Don’t forget the relation between time investment and ROI! As I explained this in LinkedIn Mastery: you can’t and shouldn’t spend all your time on LinkedIn, as it would become highly counterproductive. What you should do is spend some time every day on LinkedIn and share content, interact with people, etc. To make this time really efficient you should create a daily action plan and follow it every day! I wanted to compile a list of daily activities you should do on LinkedIn every day, but then I found this video from Julia Doherty and it summarizes your recommended daily action plan in such a great way that I decided to share it with you instead. To quickly summarize the action plan: Share some content in status updates and on your company pages Keep in touch with your connections: congratulate on birthdays, new jobs, etc. Like & comment on updates in your home news feed and company news feed Post discussions in groups All this shouldn’t take you more than 30 minutes a day. The video was posted in January so it’s still up-to-date with one exception: the “Top Contributors” feature for Groups was discontinued in April. Check out the video and create your daily action plan now! The Consulting University LinkedIn Mastery Categories LinkedIn Groups LinkedIn Marketing Generate Leads From LinkedIn! Grab your copy of the LinkedIn Mastery Training Course: Establish...
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